Magiel La Rivière, born in the Rotterdam summer of ’69, dedicated his life to creating his own street style fashion. In the early eighties Magiel started making clothing in a quite unique style. Influenced by both his alltime superheroin Coco Chanel and the eclectic fashion of hip hop icons like Grandmaster Flash and later Erik B & Rakim. His weird mixture of an upcoming (black) ‘hardcore’ culture, money, cocaine, jewelry, caviar and limos is heavily embraced in the R&B culture of the late ninetees and the now, but back then it was still kind of hard to sell.

Now he's opening a shop at the Zwaanshals 283A in Rotterdam.