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The Corporate Eye™ / Quadro Amarelo
installation (HuMobisten, 2003)
groupshow: Trans_Hábitos
Maus Hábitos, Porto, Portugal
May 9th - 18th 2003
groupshow: Trans_Hábitos
Maus Hábitos, Porto, Portugal
May 9th - 18th 2003
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Museums are often vast and immaculate because of the arts’ number one function: contemplation. Kind of easy, don’t you think?
Contemplation means ‘forget the rind and focus on the content’ (kind of like meditation). The place art is exposed most often, besides museums and galleries, is the business district. Employees of big companies whether they like it or not, are more often exposed to contemporary art than most museum curators. Because of its’ contemplative character employees are bound to work more focussed, while feeling good about their daily surroundings. Plus there’s the thing of the fiscal benefit.
Yup, art’s one hell of a tax write-off.
If art (especialy that of the painted or photographed kind) is shown most frequently in office buildings why don’t museums move their offices to the exhibition space? There can be a lot of exhibitions in the former museum offices, and this will create loads of free space for extra exhibitions. Of course this wouldn’t be a desirable situation. One has to be able to observe art without being bothered by coffee mugs, desktops and noisy computers.
The HuMobisten find it still interesting enough to present an exhibition in an office situation inside an actual art space. Now we can see how ridiculous art in an office situations really is, and finally start our long planned painting carreers. You’ll see that it will bring you a very special ‘look experience’.
Contemplation means ‘forget the rind and focus on the content’ (kind of like meditation). The place art is exposed most often, besides museums and galleries, is the business district. Employees of big companies whether they like it or not, are more often exposed to contemporary art than most museum curators. Because of its’ contemplative character employees are bound to work more focussed, while feeling good about their daily surroundings. Plus there’s the thing of the fiscal benefit.
Yup, art’s one hell of a tax write-off.
If art (especialy that of the painted or photographed kind) is shown most frequently in office buildings why don’t museums move their offices to the exhibition space? There can be a lot of exhibitions in the former museum offices, and this will create loads of free space for extra exhibitions. Of course this wouldn’t be a desirable situation. One has to be able to observe art without being bothered by coffee mugs, desktops and noisy computers.
The HuMobisten find it still interesting enough to present an exhibition in an office situation inside an actual art space. Now we can see how ridiculous art in an office situations really is, and finally start our long planned painting carreers. You’ll see that it will bring you a very special ‘look experience’.
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De HuMobisten toetsen het effect van een niet-contemplatieve ruimte op hun eigen kantoorkunst-schilderij (Quadro Amarelo) door het in een zelf gebouwde kantoor-omgeving te hangen en zodoende het schijnvoordeel van de contemplatieve ruimte tot nul te reduceren. Tegelijkertijd is het een lepe truuk van de HuMobisten om hun publiek in het duister te laten tasten wat betreft ‘de inhoud van het werk’. Is het een aanklacht, een installatie die over kantoor-sfeer gaat, een conceptueel kunstwerk of een rookgordijn? Voor de HuMobisten is het een eerste poging om concept te combineren met illustere verschijnselen als ‘sfeer’, ‘toeval’ en ‘mysticiteit’.
De (in een kastje verborgen) soundtrack werd ter plekke gemaakt door MP3J Der Versucher. Na het eerste weekend van de expositie besloten de HuMobisten dat er een soundtrack bij moest om
meer aandacht te vestigen op ‘de ruimte zelf’ en minder op het schilderij.
De (in een kastje verborgen) soundtrack werd ter plekke gemaakt door MP3J Der Versucher. Na het eerste weekend van de expositie besloten de HuMobisten dat er een soundtrack bij moest om
meer aandacht te vestigen op ‘de ruimte zelf’ en minder op het schilderij.
photo's: Frank Hanswijk